During the 1970s, a new brand of pop music was born - one that was steeped in African and African-American styles - particularly jazz and R&B but appealed to a broader cross-section of the listening public. As founder and leader of the band Earth, Wind & Fire, Maurice White not only embraced but also helped bring about this evolution of pop, which bridged the gap that has often separated the musical tastes of black and white America. It certainly was successful, as EWF combined high-caliber musicianship, wide-ranging musical genre eclecticism, and '70s multicultural spiritualism.
"I wanted to do something that hadn't been done before," Maurice explains. "Although we were basically jazz musicians, we played soul, funk, gospel, blues, jazz, rock and dance music...which somehow ended up becoming pop. We were coming out of a decade of experimentation, mind expansion and cosmic awareness. I wanted our music to convey messages of universal love and harmony without force-feeding listeners' spiritual content."
Inducted into both the Rock and Roll Hall of Fame and the Vocal Group Hall of Fame, Earth, Wind & Fire has earned six Grammy Awards and four American Music Awards alongside numerous other accolades, not least of which is—with more than 90 million albums sold worldwide—EWF’s standing as America’s seventh top-selling musical group of all-time. To promote the release of Now, Then & Forever, their latest CD, Maurice brings his soul-funk-fusion powerhouse to Austin, texas for what will be one great show.
for more information on the event and to purchase tickets, go to the events section of the Austin Jazz Alliance website.